Guts, Grit & Grace

A 12-month journey of Women’s Mental Toughness coaching & reinforcement

Whether a career professional, working mom or at-home mom wanting more… Do you aspire to being not just good in your life and career, but GREAT? Do you feel driven by a bigger, if still unknown, passion deep inside yourself to live your full potential and leave your mark on the world? Do you strive to be on par with those you most admire and respect while being unintimidated by all others?

Do you want to be assertive and speak up more, yet you’re afraid of coming across as bossy or bitchy? Do you want to feel abundantly confident, yet you tell yourself you’re not experienced or prepared enough? And… Do you feel frustrated at times—like you’re spinning your wheels—and you feel there’s got to be a better, simpler way to becoming all you’re capable of?

If you answered “yes” to any of those questions, you’re an aspiring high achiever. And you aren’t as stuck as you may think.


Schedule a 15-minute exploratory call with Bobbi-Jo



Bobbi-Jo takes the guesswork out. All the pieces that I’ve always known existed, but didn’t know how to bring them together, Bobbi-Jo reveals what the road map looks like.


Since the Women’s Mental Toughness training, I’ve learned to see my value and speak up more. I also successfully negotiated a higher bonus. Without the training, I know I would have kept quiet and accepted what bonus was offered.

PNC Bank

I recognized that I’m shorting myself and those who report to me by not accounting for the “whole” person. Since, I’ve worked on me – gaining conscious awareness of my patterns and mindset – and supporting my team members to invest more in themselves personally and professionally for improved results.

Onestream Software
Director of Strategic Alliances

I thought I was fine and didn’t need this. I walked in expecting one thing and walked out with so many ‘A-ha!’ moments about myself that I wasn’t even aware of. From the instruction, I’m giving up the old, limiting stuff in my head and boldly moving forward, knowing what real confidence is.


Bobbi-Jo offers a refreshing approach. It is somewhat of an uncomfortable experience, but one that delivers. Moreover, Bobbi-Jo fosters a safe and nonjudgmental environment, so I was comfortable speaking freely and truthfully.


The work is hard because you willingly dig and look and keep digging to identify the thoughts and behaviors that are holding you back personally and professionally. The hardest, but most important lesson was turning the lens on myself – without judgment – and embracing the way forward.


Time for ACTION
Beyond all the talk, theory and ideas — your Women’s Mental Toughness process with Guts, Grit & Grace is a deep, personal, introspective experience for positive, transformational change.

Throughout the coaching, Bobbi-Jo Brighton, CST, LCI, dispels the confusion and delivers the practical HOW  the actual steps to take and mindset tools needed by today’s women professionals, as well as full-time moms aspiring to more, to build their confidence and recognize, develop and promote their unique, inherent strengths as women leaders — at the office and at home.

“As women professionals, we need to give up good girl personas and fully own that we can be powerful and influential leaders without being called a bitch.” ~ Bobbi-Jo Brighton, CST, LCI

Claim your spot now in Guts, Grit & Grace.

Become a  BoldfulTM Woman
The successful, purposeful life and career you desire is already there for your taking. The key lies inside yourself in transforming how you think and act. It’s about becoming BoldfulTM: Learning to uncover your own self-limiting beliefs. To embrace change. To unlearn what holds you back. To develop an empowered mindset. To comfortably and confidently be your authentic self. To think and do things differently now. To step outside your comfort zone. To feel the fear—and step forward anyway.

In your 12-month Women’s Mental Toughness process (25 live webinars) with Bobbi-Jo Brighton, CST, LCI, you’ll learn – and reinforceHOW to effectively shift your mindset and behaviors from:

•  Fear to Courage
•  Confusion to Confidence
•  Procrastination to Action
•  Perfectionism to Excellence
•  Intimidation to Speaking Up
•  Indecision to Taking Risks
•  Lack of Time to Time is Plentiful

+Plus… Work-Life Harmony & Self-Care

The results? Empowerment of your natural, inherent qualities and strengths as a woman. Better performance in work and home. Increased confidence, self-esteem and self-trust. Knowing your true self and purpose. Feeling strong and comfortable in your own skin. Owning and using your voice. Greater respect from those around you. And sharper focus, clarity, satisfaction and—yes—FUN as you advance your life and career.

Sick and tired of being in your own way? Sign up now.

Time to Get Tough—Mentally Tough

Regardless of your age or experience… If you’re looking for HOW to become all you’re capable of… If you’re ready to dream bigger, think bigger, play bigger and step up to a higher level inside yourself, then you’re ready to go for the gold in Boldful.Life’s 12-month group coaching, Guts, Grit & Grace – Women’s Mental Toughness.

Led by Bobbi-Jo Brighton, CST, LCI, owner of Boldful.Life and an independent partner and coach with Mental Toughness University, the mental toughness process will set you on your way to building your mental muscle and a strong inner foundation for controlling your emotional responses—uncovering your strengths and purpose—boldly and confidently overcoming obstacles—and reaching your full potential—in your life and career.

“It’s not about giving up our femininity. It’s about giving up subconscious fears of rejection, need for approval and people-pleasing.” ~ Bobbi-Jo Brighton, CST, LCI

Register now to secure your spot.

What to Expect

This transformational experience will start with a half-hour, one-to-one call with Bobbi-Jo. Bobbi-Jo will use the insights from her conversations with all participants to tailor the discussions to what’s most relevant to you.

The heart of the coaching is a 12-month series of 55-minute live, interactive web-based and mobile-friendly group coaching calls with like-minded, like-motivated women in a safe, respectful, non-judgmental learning environment:

Areas covered:
•  Mental Toughness – Your mindset trumps your skills
•  First steps in learning how to take control of your thoughts and emotions
•  Developing an empowering belief system and language for yourself
•  “Not good enough” – Working with the voice of self-doubt, the inner critic and the self-saboteur
•  Understanding Fear – Feeling the Fear and stepping forward anyway
•  Uncovering and owning your natural strengths and life purpose
•  Releasing from perfectionism and overthinking
•  Shifting from a subconscious fear, scarcity mindset to a conscious abundance, receiving mindset
•  Building your conscious awareness and living in the present moment
•  Healing, forgiving, and letting go of past wounds and grievances
•  Getting clear on what’s really important to you – Removing time/energy sucks
•  Adopting a “No Excuses” mentality and taking consistent, proactive action on your goals

During the time between group coaching calls, you’ll complete meaningful exercises and benefit from additional, suggested deep dive resources to put learning into action and create, new improved habits. You’ll also be able to ask questions, get support, build relationships, and celebrate wins in a private community forum.

Secure your spot today. Then get ready to dig deep, become BoldfulTM and achieve more than you may have thought possible.


First and foremost, the Women’s Mental Toughness process requires your commitment to change and willingness to step outside of your known comfort zone and see, do things differently. Our motto is, “I am comfortable being uncomfortable.”

Late-April 2018

May 2018 – April 2019

2 times per month
•  Live, 55-minute interactive, web-based, mobile-friendly group coaching calls personally led by Bobbi-Jo Brighton, CST, LCI
•  You can participate in the live calls or listen to the recordings at your convenience.

12-month call schedule provided in advance. Calls will occur on varying days and times of Tuesdays, Wednesdays or Thursdays at either 12:05 PM, 1:05PM, 2:05PM, or 3:05PM – Eastern.

1 – 30-minute private call with Bobbi-Jo to discuss your personal challenges and goals

Varies. Of course, you get out what you put into the mental toughness process. Habit and behavior change requires your commitment to change and consistent time investment.

A toolbox full of engaging homework exercises to put learning into action and replace old habits and limiting thinking with new, empowering practices and beliefs systems

Online member resource area with call recordings, course materials, and suggested deeper dive external resources (may involve additional nominal cost)

Weekly emails and text messages opt-in for ongoing support and accountability

Private, online group forum to ask questions, get answers, find support and celebrate wins

Yes, you read that right. I am that confident in this process. While results will vary by person and no specific result is guaranteed, when you commit to change, attend all of the live calls and consistently do the assigned work, you will experience improvement in your confidence and mindset, otherwise I will refund 100% of your 12-month investment PLUS an extra 10%. ~Bobbi-Jo

$115/month for 12 months, or
One-time payment of $1,200

I'm signed up

In their own words, a few of the incoming members of Guts, Grit & Grace share their struggles with openness and honesty.

I’m not where I thought I’d be at this point in my life and career. I want to stop overthinking things and feeling intimated by others.


My energy is low and I’m not present for my kids. I feel like I’m in a rut and I lack the confidence to branch out. I find myself shying away from opportunities.


I want to be more resilient in my work. I take feedback too personally and it affects me.


I want to be able to communicate my thoughts, without fear of saying something stupid and feeling anxiety of being judged.

Lisa M.

I’m trying to listen to myself now and act in accordance with my heart… simplify my life and be more present for my family. I do too much and I’m a perfectionist about it.


I live with constant stress and feel stagnant. I want more quality of life and “Me” time. I struggle with confidence and self-worth and want to feel and be comfortable with myself.

Lisa T.

I’m spinning my wheels and I’m not on-track. I want to get my crap together and feel organized. I lack self-confidence and acceptance in my role as a business owner.